I thought I would talk about this topic as it’s something that I feel a lot of bloggers don’t really talk about. Which is a shame as I feel a lot of bloggers but particularly YouTubers seem to constantly be sharing huge clothing hauls on their channels and it has got me wondering how much of the stuff they show off actually gets worn.
Fast fashion is all over the high street. Retailers and brands constantly encourage us to purchase by having a collection turn around of two or three weeks and giving us exceptionally low prices. Some of us may be unaware of these business operations when shopping. But have you ever found yourself walking around somewhere like Zara and seeing something you like. But when you go back a week later you find it is no longer there? This is one sign of fast fashion. They want us to buy a new wardrobe around every 2 months to keep up with the latest trends.
But what happens when you buy loads of clothes you don’t need? And then keep buying. Do you find yourself with a wardrobe full clothes with the tags still on wondering why you even bought that in the first place. Or do you even have clothes that start falling a part after a couple of washes?
That leads to one of the main problems of Fast Fashion, the amount of waste that comes out of it. I suppose one thing YouTubers encourage you not to do is to completely throw away your unwanted clothes. There is a large social media community on sites like Depop thanks to YouTubers. But that doesn’t help the waste that develops from low cost retailers like Primark and H+M were their garments are manufactured to not last for ever. Two things you can do to limit your waste is to, one, control the amount you buy to begin with and only buy what you need. Two, instead of throwing things in the bin use your local textile recycling units. Obviously when in comes to higher quality and higher value items use reselling sites where appropriate or alternatively you could use charity shops and swap shops.
Another possible thing you could do it to consider spending a slightly higher value on your clothes than what you are used to. Being smart with how you choose to shop will lead to a more successful wardrobe. If you choose to spend a higher value on your wardrobe, choose to do so on items that you wear most like basic, non trend items. Usually that’s items like jeans, tailoring, outerwear and knitwear etc. These are items that you hope will last you for more than a year. Once you have created your staple wardrobe you can add seasonal options every season in order to introduce trends to your wardrobe.
Avoiding the wrath of fast fashion does not mean you no longer shop in high street retailers. It just means you need to be more aware of what your buying. However if you choose to shop more in premium high street or even invest in some designer pieces, you are essentially buying quality and these pieces will last you a long time
Basically fast fashion is not sustainable and with fashion continually growing in popularity things could go horribly wrong. If we start buying less and being more smart when creating our wardrobes then we can start showing these retailers that fast fashion is no longer needed and causing more harm than good.
I hope you enjoyed this post and I will hopefully see you next time!!